Brand Equity of Adidas

Adidas is the international fashion brand, which has been busy in selling the sports goods for last 90 years. It has been the official sponsor of World Cup since 1970. This fashion brand for sports is working in different countries and preparing its products, in which...

Influence of Cultures in Consumer Behavior

Today, how about we have some expertise in the elements affecting customer conduct: what square measure they? However do they work? What’s their level of imperativeness to the supporter and the way he responds to it? The square measure four fundamental types of...

Marketing of Financial Services

Marketing of financial services is different from the marketing of most of the other services or products as it is something which can neither be touched and tasted nor be felt. It can only be experienced, and that too via the attention that the person who is selling...

What is Consumer Attitude Formation and Change

Since shopper behavior is one amongst the foremost vital area unites in selling there are many various theories and definitions. We have a tendency to choose the subsequent definition:“Consumer behavior is that the study of people, teams or organizations in getting,...