Brand Equity of General Motors

Case of General Motors (GM) The brand portfolio of include five major brand that leverage the success of General Motors. The major reason of GM lost market focus is because of egos and success that grew arrogance and thus, swiftly took over market understandings. GM...

Brand Equity of Garment Industry

The nature of a garment industry is little different from other industries. Customers are conscious about quality and price at the same time, as well as have brand preferences based on their brand equity and prior experiences associated with the brand. Brand equity...

Brand Equity of Gucci

Gucci is the most famous brand across the globe, and has customers that offers an edge over its rival firms in the industry of handbags. The company thinks its customers see Gucci products as of unique, traditional, and good quality. Current Brand Equity Firms, such...

Brand Equity of GSK

About GSK GSK is an abbreviation of GlaxoSmithKline, a prominent pharmaceutical company across the world. GSK is UK based company, having a strong brand equity in the pharmaceutical industry. Basis of GSK’s Brand Equity Quality Emphasis Over the years, GSK has built a...

Brand Equity of Google

Google is the famous name in internet search industry. Since, Google successfully builds its brand equity, the company also become a leader in offering online advertising solutions. Moreover, the logo of Google is among the most recognizable logos across the world,...

Brand Equity of Gillette

When we think of personal care in shaving, Gillette brand comes to our mind. Such brand recall turns out to be irreplaceable and priceless to differentiate a product/service of a company from brand equity of Gillette. How Gillette uses its Brand Equity? For Gillette,...