Brand Equity of HP

About Hewlett-Packard (HP) HP is a renowned technology firm that has operations in almost 170 countries across the globe. HP explores how services and technology may assist in helping businesses and people in addressing their challenges and issues, and understand...

Brand Equity OF Johnson and Johnson

JOHNSON AND JOHNSON, a name familiar in every household from past decades. The pioneer company of baby products. Johnson and Johnson found in 1886, in America, for pharmaceutical and consumer packaged goods manufacture. Their branding technique is through emotional...

Brand Equity of JP Morgan

Introduction The bank was started in 1799, by Morgan, by the name of JP Morgan, which stands for J Pierpont Morgan and Company. The bank started off as trading in government bonds and foreign exchange. The bank was opened in New York, while JP Morgan’s cousin operated...

Brand Equity of Panasonic

Introduction Panasonic was found by Konosuke Matsushita in 1918, as a vendor to sell duplex lamp sockets. It was formerly known as Matsushita Electric Industrial Company Limited. In 1927 it began producing bicycle lamps. It begun to get a name for itself in Japan and...

Brand Equity of Infosys

Introduction Infosys Limited, initially known as, Infosys Technologies Limited is an Indian multinational corporation that provides consulting, information and outsourcing services.it was initially started by 7 engineers, who resigned from some company and with just...

Brand Equity of KFC

Introduction KFC, the fast food restaurant famous in every house of almost every country. Even a child is familiar with KFC. KFC stands for Kentucky Fried Chicken, a meal cooked in every household but still the brand name has the power to attract customers from all...