Difference Between Marketing and Sales

The marketing and sales help both the companies to increase their sales and revenues. Often, people get confused with the terms and use them interchangeably. Similarly, same workforce is being used by the companies for sales and marketing. However, there are some...

Product Management

For introducing a product to the market, the company needs to plan and design the product according to the needs of their target customers, forecast its demand and make production happen, promote the product by conducting marketing activities, devise strategies to...

History of Advertising

Overview Advertising involves those activities which are conducted by a firm to promote its product or service. It is the communication done by the firm about its offering so as to influence their target audience‚Äôs decision.  The concept is quite old, it dates...

Advertising Management

Advertising management provides a path to career building for advertising industry. Advertising management addresses all the aspects and provides a promotional campaign. It includes market research through advertising, sales and evaluation of the entire cost, gains...