Introduction

Honda motor company is the leading and well known company in the automobile market. The company has been working in the automobile market for last many years and during this period, the company has introduced various types of vehicles like SUVs, Sedan and hatchback motorcycles. The company introduces the latest designs and models of Honda motorcycle every year and the customers like to buy with unique features in the latest models, which are available in the market at affordable prices. The company is giving attention to the quality and variety of the products, which are being sent in the market.

The quality of the products of the company has the global standard and it has the strong and persistence of engine, which has low waste fuel and it gives attention to the protection of environment. As this is the leading company in the market, so it can get good market share on the sale of its products. The company has professional technical staff and they give emphasis over their training and skills of the staff to ensure the quality of their products along with working of its engines and other spare parts.

Honda SWOT Analysis

Honda Strength

• Honda is leading automobile company, which has prepared the motorcycles and other vehicles, which are also sold in more than 100 countries across the world.

• Honda has employed over 180,000 employees in different department of the company, who are skilled and professional in their working.

• The company gives attention on the advertising of the products and it also gives well after sales services to its clients.

• Due to its effective production system, the company has provided the vehicles to the clients with good research work, which is carried out in research and development sector.

• It maintains good brand equity and creates loyalty among its users.

• Honda car is ecofriendly and it helps in enhancing the brand image.

• The company has manufactured various sports vehicles for the sports activities like motorsports F1.

Honda Weaknesses

• The company has maintained high cost structure and it can be compared with other automobile manufacturers.

• The Honda cars are costly and it targets the upper middle class or upper class, so it has limited sale of the vehicle.

• Lack of different corrective measures, the company is facing problems in recalling of its models.

• Lack of use of latest technology in Honda, it is difficult for the company to keep its prices low.

• The brand has great weakness of Civic model car so it is needed to develop it strongly.

• There is some problem with the design and style of the vehicle, which can make the products of the company less offensive.

Honda Opportunities

• If the company manufactures the hybrid and fuel efficient cars, then it can enhance its business.

• Honda needs to tap in the emerging economies and it should enhance its markets across the world to make it the global brand.

• The brand can manufacture the low emission vehicles, which can be environment friendly and it can have great attraction.

• Honda can develop its automobile market and enhance the capacity for the manufacturing of the vehicle.

Honda Threats

• The consistent increase in fuel prices can be great threat for the expansion of the sale of the vehicle.

• There are various lead competitors in the market, which have developed their technology and they are real threat for the brand.

• The government changes their policies and regulation, which can hinder the progress of this brand.

• Due to high price of vehicles and increase in fuel prices, people prefer to travel through other transports like trains, buses and many more.

Marketing Objectives

Honda Company has maintained its strategy to introduce the two wheelers in the market with some strategic initiatives. The company is also going to establish new manufacturing plant to enhance its production capacity and provides the motorcycles in the market in huge numbers. The company will tap the new markets, from where they can get good revenue over their motorcycles and get good market share of their products.

Market Segmentation

The company is providing such products, which are good for every segment of society. These vehicles have good reputation and millions of motor bikes are sold every year across the world. The latest models of this vehicle will grab the attention of its clients and there are different features of the vehicles in every new model, which are great fun for the motorcycle lovers.

Target Market

The motorcycles are not only good for the city but also for the rural areas due to its strong and sustainable designs and structure. The people living in remote areas will prefer to buy this motorcycle to cover long distances on this two wheeler motor bike and it will be target market for this vehicle. Honda is the popular brand name and it has created good image among its users.

Product Differentiation and Positioning

Honda is vast range of motorcycle models as this brand has been preparing the latest models of motorcycles every year. Various new features are added in the new models to make them vibrant and sophisticated. The brand has prepared the unique and innovative styles of the vehicles, which can help them to meet their requirements. The brand is leader in the automobile market and it can get attention of its clients.

Marketing Mix

Place

The motorcycles of this company are provided in the market through different franchises, which are working in different markets. The company has maintained its franchises and it supplies its vehicles there regularly according to the demand of the company. The customers can visit the nearest sale center of the company and they can look for the new brands of the motorcycles there.

Price

Honda is the strong and trusted name in the automobile manufacturing company and it got tremendous reputation over its products. The company provides its motorcycles at the higher rates and these are provided to them for their convenience. In the pricing strategies, the manufacturing cost, taxation amount and other expenses are also included, which can make it more precious and the good structure of the motorcycle will also demand good cost over this vehicle.

Promotion

Honda manufacturing company has the good promotion strategy and it adopted the sound and effective advertisement policy for the provision of their vehicles. The latest information is shared with the clients and the advertisements are appeared in both electronic and print media. The use of social media is also carried out for the publicity of the vehicles. It also has sponsored various sports activities and events to promote the brand image among its users. 

Marketing Strategy

Honda is the leading automobile manufacturing company, which is now going to launch their vehicles without considering any specific category. The company has the full line up, which has covered the entry level with the low cost motorcycle to such motorcycle, which can have good taste and fund elements for the people. The company is now going to introduce new features in this motorcycle and brings some revolutionary changes for the motorcycle lovers.

Return of Investment

Honda Company makes plans for the manufacturing of different projects and it helps them to complete them. The company helps in making investment in the automobile industry and it also earn profit over the sale of these vehicles. They need to know the investment and the motorcycles are provided at the suitable prices with the high end technology.