Nestle is a Swiss based corporation emerged as food and drink enterprise. Its head quarters are in Vevey, Vaud, Switzerland. Nestle has been one of the biggest companies of the world in terms of revenue and other measures. Fortune Global 500 ranked Nestle on 11th positioning 2014, while Forbes Global 2000 list public companies gave Nestle 33rd rank in the world. Production lines of Nestle manufacture medicated food, baby food, water containers, breakfast cereals, tea, coffee, bakery products, dairy items, ice cream, freeze food, snacks and also pet animal food. Nestle operates 447 production units, serving in 194 countries and hired almost 339,000 employees.Nestle was established in 1905 resulted by the merger of the Anglo-Swiss Milk Company. With the support of all these business operations Nestle generated revenue of $88.8 billion in 2015.
Food industry demands a lot of efforts to penetrate exactly in the targeted population. The pestle analysis of entire business environment of Nestle will give the hints to improve the operations on right time, at right place with right direction. Pestle analysis can give more result oriented opportunities to Nestle for the future business growth along with sustainable profits.
Nestle serves in several countries. The rules and regulations set by the government are different in different regions. Nestle should focus on these political dynamics like taxation, import export excise duties, government permission to enter in to the target segment and also to introduce hygiene products allowed by the regulated bodies. Moreover in the contemporary trends keeping in view the government stability, Nestle should consider and recognize all the related risks that could be involved. Nestle should also consider the changing global regulations which are yet to adopt by the company. Albeit nestle is such an organization which in real sense promote the government health policies by maintain the quality standards and rules and regulations.
Different countries have different level of development. Economy of countries differs everywhere. So Nestle has to set different economic policies for different targeted segments. The price of the product is an important decision to take while strategizing the economic policies according the inflation rate and the buying power of the segments. Nestle company should made an analysis report on frequent basis to get the knowledge of the inflation rates and different income levels. Nestle is contributing a lot in promoting the economic worth of farmers by producing the products at a local level for the satisfaction of the consumer.
The shared thoughts and beliefs of the customers influence the business operations. The culture, life style, norms and values force Nestle to deliver the specific product to the right segment. Nestle so far has considered the social perspective well. The company has well understood the concept that consumers changing attitude has immense importance. People are now very much prone to the healthy life style. Nestle has made a good reputation of understanding and evaluating the consumers behavior and the related dynamics. Nestle is a global brand but the product has been produced locally in order to sustain the quality. Adherence to the strong values and principals has always been the priority of the company that assists in building the trust on the consumers.
Technology gives many opportunities for the development of new products or improvement of existing ones. New techniques of marketing such as internet and e-commerce are important to focus in this modern era. Therefore Nestle uses technology in several business operations like to maintain the databases with the help of software. The rampant use of social media has narrowed the gap between the direct interaction of consumer and the company. Nestle should follow such a maxim that accelerate innovation with the help of technological advancements. Nestle is already using the state of the art technology for the production of various products, they are meeting the global standards by installing the contemporary plants.
Legal factors involve the legal environment of a company and its influence on the operation to meet the demand and minimize the cost. For instance, Nestle has to follow the health and safety laws for their employees and also to produce hygiene products for the customers. Nestle need to focus on these too while operating in different regions of the world.
Today the world is more conscious to have clean environment. Nestle need to focus on these rules and regulations also to produce healthy food with environmental friendly operations. Several countries set different rules, so to increase the acceptance of the products by the targeted segment the rules are significant to follow. Nestle has also been taking into account the considerable attention towards the social contribution. The other related concerns are the realm of recycling and the issues pertaining to the packing.