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Red Bull has been one of the global beverage brands. It has been famous among young population and they are often found as an addict of this drink. Red Bull is an energy drink and is considered as the best drink to boost up the energy. It has been included as one the luxury drink. The company has made its name in the whole world with providing the innovative taste to the individuals and grabbing the attention of people from around the world. Therefore, it has been imperative to delve into the factors that will assist in chalking out the policies.

Political Factors

The political factors include the external factors like governmental factors. The effects of governmental policies and regulations that directly affect the company. These policies are derived from the government. These policies sometimes could be tax reforms that directly laid impact on the company. The political stability of the region in which the company is working wills certainly an opportunity for the company. Likewise, good intra-governmental relationships are also a source of opportunity for the global companies like Red Bull. The threat factors include several policies of the government pertaining to the energy drinks and health of the population is one of the major threats for the Red Bull. For instance good economies like USA and Canada the business of a company like Red Bull is best, while in the regions of third world countries the process of opportunities is halted in an indirect way.

Economic Factors

Red Bull has always focused on the realm of product innovation, which assists the company in maintaining the stability and the worth in the whole industry.   The performance of the company like Red Bull is directly proportional to the economic stability of the state in which the company is working. Same way in the regions where the countries are more developed there are more avenues for opportunities of the company. The possible threat in this perspective is the slowdown of the Chinese economy as the Chinese economy has now been considered as one of the greatest economies in the world.

Social Factors

The social factors encompass the beliefs and lifestyle of the people and most importantly the culture of the region. For instance, the modern state people are more prone to energy drinks; this culture becomes an opportunity for the beverage companies like Red Bull. The states where the population is more conscious about their health, such maxims could sometimes be a threat and sometimes an opportunity for the global. The trend of hectic life and the habits of taking the energy drink after few hours and is the major opportunity for Pepsi Cola Company.

Technological Factors

The moderate Research and development in the realm of food and beverage industry have always been a great opportunity for the companies like Red Bull. The improvement in knowledge management system with the help of technological advancement is an opportunity. The increased trend of automation in business strategies is certainly a great opportunity for the expanding the business for the international recognized companies like Red Bull company. The other technological factors include the trend of marketing using the internet and many other latest technological tricks. Therefore, this technological renaissance has explored many new avenues as opportunities for the contemporary trendy brands like Red Bull Company.

Legal Factors

The legal elements are always there to bind the competitors and Red Bull Company. For instance, various regulations like health safety regulations are great opportunities for Red Bull industry. Many other legal aspects of the governmental reforms also laid a direct impact on the companies like Red Bull. The legalities sometimes act as the bindings which act as the hurdle on the way of expansion of the company. There are however possible benefits of these legal issues as well as they have given as they provide a more organized business environments to the related companies like Red Bull.

Environmental Factors

These factors encompass the high standards and expectations on the waste disposal related policies. There should be the focus on the sustainability of the business. One of the world’s concerns that are climate change is sometimes the threat and sometimes an opportunity for the global companies like Red Bull which are in the process of expansion.   Red Bull has been one of the greatest companies. The bottom line of the above discussion is that there are a plethora of opportunities for Red Bull Company. If proper strategies and the right future plan have been chalked out, the company can sustain the name in the market. The wise planning and taking the company in the right direction will always give new room for opportunities. On the flip side, there are also many possible threats in terms of competitors and change in the global scenario pertaining to the new legalities and business practices.