Unilever is a Dutch-British Organization. It is purely a good manufacturing company. The products Unilever has been producing are from food and beverages to the shampoos and lotions to the soap and surf. The headquarters of the company are in London. Now the company has its many units spread in almost every region of the world. The company has also started manufacturing in the local markets. Unilever is the company of every class of individuals from the society.
The political factors include the external factors like governmental factors. The effects of governmental policies and regulations that directly affect the company. These policies are derived from the government. These policies sometimes could be tax reforms that directly laid impact on the company. The political stability of the region in which the company is working wills certainly an opportunity for the company. Likewise, good intra-governmental relationships are also a source of opportunity for the global companies like Unilever with a lot of competitors. The threat factors include several policies of the government pertaining to the health of the population is one of the major threat for the Unilever. For instance good economies like USA and Canada the business of a company like Unilever is best, while in the regions of third world countries the process of opportunities is halted in an indirect way.
Unilever has always focused on the realm of product need, which assists the company in maintaining the stability and the worth in the whole industry. The performance of the company like Unilever is directly proportional to the economic stability of the state in which the company is working. Same way in the regions where the countries are more developed there are more avenues for opportunities of the company. The possible threat in this perspective is the slowdown of the Chinese economy as the Chinese economy has now been considered as one of the greatest economies in the world.
The social factors encompass the beliefs and lifestyle of the people and most importantly the culture of the region. For instance, the modern state people are more prone to live a life with good lifestyle and they found the certain luxury products of Unilever as a basic need, this culture becomes an opportunity for the companies like Unilever. The states where the population is more conscious about the local products, such maxims could sometimes be a threat and sometimes an opportunity for the global. The trend of using the cheap and local brands often becomes a threat for the global good producing company like Unilever.
The moderate Research and development in the realm of good producing industry have always been a great opportunity for the companies like Unilever. The improvement in knowledge management system with the help of technological advancement is an opportunity. The increased trend of automation in business strategies is certainly a great opportunity for the expanding the business for the international recognized companies like Unilever. The other technological factors include the trend of marketing using the internet and many other latest technological tricks. Therefore, this technological renaissance has explored many new avenues as opportunities for the goods manufacturing companies like Unilever.
The legal elements are always there to bind the competitors and Unilever. For instance, various regulations like health safety regulations are great opportunities for Unilever good manufacturing industry. Many other legal aspects of the governmental reforms also laid a direct impact on the companies like Unilever. The legalities sometimes act as the bindings which act as the hurdle on the way of expansion of the company. There are however possible benefits of these legal issues as well as they have given as they provide a more organized business environments to the related companies like Unilever.
These factors encompass the high standards and expectations on the waste disposal related policies. There should be the focus on the sustainability of the business. One of the world’s concerns that are climate change is sometimes the threat and sometimes an opportunity for the global companies like Unilever. Unilever has already been the part of many such campaigns.
Unilever has been one of the greatest companies. The bottom line of the above discussion is that there are a plethora of opportunities for Unilever. If proper strategies and the right future plan have been chalked out, the company can sustain the name in the market. The wise planning and taking the company in the right direction will always give new room for opportunities. On the flip side, there are also many possible threats in terms of competitors and change in the global scenario pertaining to the new legalities and business practices.