image

Vodafone is considered as one of the world’s best telecom company. It has its business in Europe, India and many other regions. Vodafone has made its place in the global world. It has it’s headquarter in Newbury, England. Vodafone is the company that is the world best telecommunication provider. It has the greatest market value of around one hundred billion pounds. It has its business in more than thirty countries and is expanding its business with a great pace. With the partnership with countries in different regions, Vodafone has been profiling the network. As Vodafone has been a global company, there are certain external factors that need to be considered to evaluate the success of the company.

Political Factors

The political factors are very much influential in the way of the progress of the companies like Vodafone as it has to develop infrastructure for the company to be operational in a particular state. The company is dependent on the political scenario of the state in which the country is operating. However, in recent times there are certain things like the peace of the state and the political instability which laid direct impact on the company. A country with political instability becomes a war prone area and the establishment of good infrastructure for the network becomes a tiresome task. It could be analyzed from the example that the recent conflicts in Europe have greatly affected the company as a whole.

Economic Factors

This is one the very important dimension for the company like Vodafone. The more the states will develop the higher are the chances of the company to expand and open its new units in the newly developed zones. The good GDP of the country means that the people has more income and will be more prone in adapting the latest communication technology. In this way, the overall profit of the company will be increased and the company will always be in a position to expand globally. Moreover, the overall economic crisis the world has been facing in recent times has also a direct impact on the company like Vodafone. The global uncertainty has made the company to change its strategies every now and then.

Social Factors

These impacts are purely based on the local beliefs and culture of the people in which the company is operating. This is a very dynamic domain and for the success, the company must show flexibility in its policies pertaining to the local culture. Vodafone is basically a purely European company but it has changed its preferences and the related policies as per the local social factors in which the company is being operated.

Technological Factors

Vodafone has been famous in the world for its innovation. Vodafone has its mission to always follow the contemporary trends in the technological and communication sphere. There are many rivals of Vodafone now. It is incumbent for the company to go one step ahead of the technology. The products Vodafone is producing are mostly technological related so it is one of an essential factor which the company needs to keep in view while chalking out the policies and assessing the forthcoming launching of devices and the features of the devices. Vodafone has been the technology driven company and focusing on the latest trends of technology should have been the fundamental maxim which the company should follow.

Legal Factors

For the global company like Vodafone which has many rivals. Vodafone has to be very much vigilant about the legal issues like copy and other pirated issues. States has many times blamed Vodafone for the legal issues pertaining to the sphere of infrastructure. In this perspective, Vodafone has to face many penalties. Apart from this many times, Vodafone has been accused of not paying much to its employees as compared to its rivals. The individual working in Vodafone often leaves and joins the rival companies, which maximizes the risks of leakage of innovative ideas. Vodafone should chalk out some legal bindings in this perspective. Moreover, Vodafone should always abide by the legal issues of the domain in order to increase the customers and to maintain a positive image in the market which will always help in gaining the trust of the customers.

Environmental Factors

With the rise of globalization, people have become more and more ethical and ethics oriented. The consumers always expect from their favorite brand to be socially responsible. They always want from their brand to play a vital role in the betterment of the society as a whole. The working conditions of the company must also be good enough to attract the best of the individuals to be the part of the Vodafone family.  
Vodafone has been a company which is highly dynamic in nature. In order to maintain the market and expand the network, Vodafone should always consider the aforementioned facts and analysis. These external, as well as internal factors are the major ingredients in the success of the company. They clearly define the agenda the company should follow to avoid the failure.