Background of Samsung: Samsung is a South Korean multinational company while started the business as a small trading company and immediately charming world largest corporation. The company deals with its business in several sectors for example advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, hotels, medicine, fashion and others. The company was established in 1969 in Suwon, South Korea and known worldwide for its electronic products. The company is engineering several latest technologies, electronic appliances for instance mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company turns its operations and sales its products in 80 countries with approximately 326,000 employees in all over the world. Furthermore the company attained the position of the world largest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Additionally, Samsung also turn into world leader in the segment of tablets, mobile phones and gadgets.
History of Samsung: Samsung started its business as a Samsung Electronics Industry Co Ltd in 1969 and announced some electronic products for instance Black-and-white TVs, washing machine and refrigerator from 1960 to 1975. The worldwide formation and growth of the business and operations of the company started in 90 as arrived in the Asia, Europe and American region countries. The company is manufacturing world class and high smart phones, TVs, video cameras, LCD/LED and charges its eyes on the current market requirement.
1. Decent brand image of an enterprise are the strong point of it
2. Actual extraordinary R&D outlay resulting in one of the toughest patent collections among the technology firms.
3. Wide range of product portfolio
4. Product recognition and standing
5. Focus on environment
6. It’s brand cost increased by 80 percent in last 3 years
7. Massive marketing budget and advertising
8. Innovation of product and design abilities
9. Low production costs
10. It is the top spot in the cell phone segment in worldwide and also mature its position on the laptop and the computer industry
1. Focus on too many smartphone prototypes.
2. Key opponents are biggest buyers.
3. Patent litigations with apple.
4. Comparatively low return margin
5. Low price may reason low excellence.
6. Arranging the concern as a high-tier mid-tier and low-tier smartphone seller
7. Reliance on Google’s Android offers tiny control over the operating system used in the company’s goods.
8. Request for LCD panels is expected to failure in the future.
1. Samsung smartphone market is ultimately rising in India
2. Advancement of mobile promoting industry
3. Increasing mandate for quality application processors
4. Development of tablets market and rising popularity of Galaxy products.
5. Gaining patents through achievements
6. Opportunity in proposing additional services to addition advantage over struggle and to retain and gain clients
1. Smartphones with Android operating system are charming a commodity
2. Speedy technological variation
3. The usual selling value of smart TVs will drop
4. Intensifying rivalry in almost each market Samsung is functioning.
5. Fresh patent breaches resulting in poor company’s standing and damaging publicity
6. Lawful battle in contradiction of Apple
7. Little cost opponents in China.
SWOT analysis is paramount used by Samsung’s managers as a technique of clearness the thought procedures that goes into a business judgment. The perfect SWOT analysis can, and should make the managers consider more intensely and scientifically into the business valuation process. A watchful and thoughtful study should bring into the equilibrium of Samsung’s returns and vulnerabilities.